I am a London based designer, creating elegant and intuitive user experiences

I didn't create the internet I just make it look good

About me

Get to know samantha

Hello, my name is Samantha. I have over 10 years design experience working in e-commerce, banking, insurance for both online and offline media. My focus and drive is to deliver simple, intuitive, consistent design solutions for users no matter where or how they choose to engage with my products. I believe in using real data in my designs (rather than designing for the ideal) and in being realistic about the restrictions.

I spend the majority of my time working alongside Designers, Analysts and Product Managers in agile environments, understanding how customers interact with products and designing new ideas and improvements to make their experiences more enjoyable. My passion for creativity doesn't stop with design, if I am not on the netball court then its likely I am behind the camera photographing beautiful scenery, weddings or just messing around capturing memories with a selfie stick and my friends.

Recent Work

My portfolio